Universal Frequency: How One Woman Redefines Impact with Music
She speaks nine languages, easily moves between continents, and shifts seamlessly from the newsroom to the DJ booth. Martina Fuchs is more than a journalist—she’s a global force resonating across business, culture, and wellbeing.
From her base in London and Zurich and soon also Dubai, Martina Fuchs is orchestrating a new kind of impact—one rooted in connection, clarity, and cultural intelligence. As an international business correspondent for China’s Xinhua News Agency and a trusted advisor to institutions like IMD Business School and Julius Baer, her work bridges East and West with rare fluency. But Fuchs is also rewriting the rulebook of global leadership—one frequency at a time.
She’s the co-founder of the Frequency School, an initiative using sound therapy and music to support mental health worldwide. Alongside Grammy-nominated producer Maejor, she recently launched the “195”—a groundbreaking musical project featuring a woman from every country on Earth, infused with healing frequencies and designed to promote gender equality on a planetary scale.
A board member of Montreux Jazz Festival China and executive producer of initiatives blending art, advocacy, and science, Martina is not just telling global stories—she’s shaping them. With a career that spans journalism, diplomacy, finance, and the healing arts, hers is a new model of leadership: multilingual, multi-dimensional, and unapologetically mission-driven.
You’ve had a dynamic career across journalism, diplomacy, and music. What thread connects all these disciplines for you on a personal level?
My purpose and driving force in life is to create a positive impact in the world for the present and future generations. As a global citzen, digital nomad and polyglott speaking 9 languages, my vision and mission is to connect people from all walks of life and to bridge between different cultures through the power of the media and the universal language of music to foster cultural understanding, and hopefully contribute to more peace and humanity around the globe.
This desire and motivation are my internal fuel; they propel me forward and give my life meaning. The 14th-century explorer and scholar Ibn Battuta wrote: “Who lives sees, but who travels sees more.” Despite artificial intelligence (AI), ChatGPT, machine learning and natural language models, I still believe in the irreplaceable force of human connection, interaction and communication. The fundamental need for social bonds and the positive impact of genuine human relationships on well-being, both personally and professionally, will never disappear. These connections involve cognitive empathy, emotional understanding, and a sense of belonging that technology, like AI, cannot fully replicate.
The ‘195’ song is an ambitious project combining music, healing, and gender equality. What inspired this initiative, and what impact do you hope it will have globally?
The Frequency School which I co-founded with U.S. Grammy-nominated and multi-platinum music producer, singer and songwriter Maejor, Kingsley M, Brandon Lee and Aaron Dawson last year produced the “195” – it’s the first song in history featuring women from all of the world’s 195 countries and using the 528 Hz ‘Love ‘ sound healing frequency.
Our vision for this powerful and universal campaign was to raise awareness about gender equality and the rights of women and girls, and to ignite a global movement uplifting people through the transformative power of music. One woman in every one of the world’s 195 countries recognized by the United Nations just said one word: “EQUALITY” in her national language or native tongue and sent in her voice and video recording.
Using only the sounds of birds and the heartbeat as instrumental elements, the “195” aims to raise the world’s frequency, elevate humanity, and trigger a positive impact by uniting and empowering women worldwide.
We premiered it on January 20 during the 55th Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland, and are now submitting it to the Guinness World Record for the title: “Most nationalities to contribute vocals to a musical recording (single song)”.
You co-founded the Frequency School with Grammy-nominated producer Maejor. How do you see sound therapy reshaping the way we think about leadership, education, and wellness?
Since the COVID-19 pandemic and the global mental health crisis, sound therapy has been making its way into boardrooms and C-suites and is becoming more mainstream among all levels of corporate leadership and decision-making.
At the Frequency School, we have been curating special experiences, workshops and classes for business executives, investors, and leaders from the health, technology, education, and many other sectors using specific sounds and vibrations to foster professional and personal growth, well-being, and emotional intelligence.
Sound therapy helps manage stress and anxiety, encourages creativity and innovation, and stimulates a calmer and more focused mindset, which improves leadership effectiveness and performance. It also creates a more harmonious and cooperative environment, potentially improving communication and teamwork.
Our Founder and CEO of the Frequency School Maejor, who is a cancer survivor, has been a pioneer and thought leader in the field of the healing power of sound therapy. While he has collaborated with top industry names and global brands including Justin Bieber, Frank Ocean, Drake, DJ Martin Garrix, Disney, Amazon and many others, we have now embarked on our global journey to promote sound therapy not just in the music business but across all verticals.
In essence, sound healing is a truly powerful tool for business leaders to enhance their own well-being while creating a more positive and productive work environment for their teams.
From Davos to Dubai, you’ve brought sound healing to some of the world’s most prestigious stages. What have been the most surprising reactions from global leaders and corporate audiences?
Over the past year, we have been able to bring our music and wellness experiences and education resources around the globe: from the World Economic Forum (WEF) in Davos, Switzerland, to the Web Summits in Qatar, Brazil and Portugal, to GITEX in Morocco and the United Arab Emirates (UAE), LEAP in Saudi Arabia to the Montreux Jazz Festival and the United Nations in China, and many more events and locations. The resonance and reactions have been truly magical. Global leaders and corporate audiences have told us how sound healing benefits them to promote relaxation, reduce stress, improve cognitive function, and enhance overall well-being.
Many of them shared how sound healing has fostered stronger team building and interpersonal connections, an improved corporate culture and workplace atmosphere, enhanced creativity and innovation, reduced burnout rates and improved mental health.
The feedback has been so positive and encouraging that we feel incredibly motivated to carry our mission to all corners of the planet. We are always looking for partnerships and collaborations with like-minded institutions, companies and individuals who share the same vision – so please reach out!
As someone who speaks nine languages and bridges East-West cultures, how do you navigate cultural nuances in your work—especially in initiatives involving wellness, diplomacy, and media?
I strongly believe in what I call “chameleon mentality”: adapting to the environments and cultures in which one lives, works and operates. As a cultural hybrid, I look at the world as one magical mosaic and love seeing all the different colors like looking through a kaleidoscope.
Navigating cultural nuances, especially in business and the workplace, requires open communication, active listening, and a willingness to learn and adapt. Building a culture of respect and inclusivity, promoting diversity and inclusion, celebrating cultural differences and addressing cultural misunderstandings is key. By understanding different perspectives and communication styles, one can foster a more inclusive and productive environment. It’s important to always have a curious mind and be interested in different cultures, learning foreign languages, and explore customs and traditions.
Anthropologist Edward T. Hall published the book “Beyond Culture” in 1976, which is still relevant today and describes the concept of high-context and low-context cultures. He defined high-context cultures as those where communication relies heavily on unspoken cues, shared knowledge, and non-verbal communication, as opposed to explicit, direct verbal language. These cultures (such as China and Brazil) prioritize long-term relationships and social harmony, meaning is often conveyed through context. Low-context cultures (e.g. the United States, Germany, or the Scandinavian countries) prioritize explicit and direct verbal communication and are focused on individual achievement.
We need to make more efforts again in our world today to understand the “silent language”, cultural complexities and the various dimensions of communication, such as gestures, relations, and body language.
In your roles at Xinhua, IMD, and Julius Baer, you stand at the intersection of media, business, and innovation. How do these worlds inform one another in your day-to-day work?
We live in such an interconnected world sharing one humanity: all the various parts of the planet are linked and influence each other in our universe. This interconnectedness also means that our actions and events have ripple effects across the globe, emphasizing the need for more global awareness, responsibility and collaboration.
I believe in “your network is your net worth” and try to make useful connections and introductions to build more partnerships for social impact and philanthropic causes.
Globalization is irreversible, yet I often witness during my travels around the world in countries like Yemen, China, Brazil, India or Djibouti how disparities and wealth gaps are on the rise and widening.
The World Economic Forum (WEF) in its Global Risks Report 2025, for example, highlighted the interlinked nature of the key challenges the world is facing today. It identified state-based armed conflict, extreme weather events, geo-economic confrontation, misinformation and disinformation, societal polarisation, economic downturn, critical change to earth systems, lack of economic opportunity or unemployment, erosion of human rights and/or civic freedoms and inequality as the top 10 risks.
The worlds of media, business, and innovation are all intertwined and function in a symbiotic relationship and ecosystem: they all influence each other and need each other just like us human beings.
You’ve worked closely with both emerging and established music talents globally. What do you think is the role of music in shaping future narratives around inclusion and mental health?
Music is a catalyst for unity; it breaks down barriers, transcends cultural and linguistic differences, and creates shared experiences that foster understanding. Its unparalleled transformative power to build bridges, to inspire, and to heal makes it an invaluable asset in promoting both social inclusion and mental well-being. Music combats feelings of loneliness and isolation and provides a sense of community and belonging. Music lifts our mood, increases dopamine release, and even helps individuals process and regulate emotions.
According to scientific studies and music theory, Solfeggio frequencies ranging from 174 Hz to 963 Hz offer unique sound patterns that promote relaxation, stress relief, and overall well-being. Since ancient times in Egypt, India or Aboriginal Australia, these frequencies have been shown to positively impact mental, emotional, and physical health by generating vibrations that help achieve a state of calm and balance of the mind, body and spirit.
With the Frequency School, our goal is to also start scientific research into the clinical and therapeutic benefits of music and how it relates to neuroscience and brain functions to treat disorders such as Alzheimer, autism or dementia.
Läderach, Lang Lang Foundation, and the Montreux Jazz Festival China are all iconic in their own right. How do you choose the brands or platforms you align yourself with as a brand ambassador and advisor?
Whether it’s Swiss premium chocolate or working with world-renowned music institutions, global impact is key. I love working with brands which share a universal vision and mission. Of course, reputation and alignment with the brand’s core values and target audience is also crucial. My goal is to always build long-lasting and sustainable partnerships and foster a genuine connection.
The brand’s social media following, engagement rates, the size of their audience, data analytics and the algorithm, which constantly changes, are less important to me. For example, I recently also became a brand ambassador for Dilli House, a brand-new London-based perfume company which blends the fragrances of East and West, Kashmiri roses embracing the tuberose of Provence.
With so many high-impact projects across continents, how do you personally maintain balance and mental well-being?
I use the power of the mind and manifestation every day. Visualization creates a powerful mental picture: this technique helps me achieve the goals for the day and long-term plans. I focus on positivity and always try to see the glass full, not just half-full, and practice gratitude to remind myself daily of people and things I am grateful for.
Despite my frequent travels (I’m usually not in the same city for more than 3 or 4 days), keeping a daily routine is paramount. I get up at 6am every morning, run 5k while listening to Arabic podcasts and then dedicate 20 minutes to revising Chinese vocabulary before starting my work day. This is my kind of meditation.
I also eat healthy and usually cultivate a vegetarian lifestyle, drink plenty of water to improve my energy flow and focus throughout the day. Being Swiss and as a Läderach brand ambassador, I wouldn’t be able to limit my daily intake of dark chocolate, though, or decrease my consumption of caffeine!
Spending time in nature, such as hiking in the Swiss Alps or snowboarding, also helps me keep a harmonious work-life balance.
Looking ahead, what are the next frontiers for the Frequency School and your broader mission to harmonize business, culture, and wellbeing?
With the Frequency School, we are on a mission to bring sound healing frequencies and its benefits for mental health and overall well-being around the world. Our pioneering initiative is designed to harness the transformative power of music for the holistic development of people, focusing on the mind, body, and spirit. Through services like music therapy, education, and performance, we empower individuals to lead balanced, healthy, and fulfilling lives.
Our vision is to expand globally and open Frequency Schools around the globe. Beyond that, we aim to create immersive art installations and design spaces emitting sound healing frequencies. We are actively looking to partner with hospitality and tourism groups to incorporate our sounds in their locations, as well as cities and municipalities to exhibit kinetic light and sound sculptures in public spaces. We are also planning to establish research and academic partnerships with universities, hospitals and clinics to work on scientific white papers and articles to share more insights, research findings, experimental data, and breakthroughs about the benefits of sound therapy.
